Admail.net Blog

The following is a sample of our current Admail users:

Entertainment and the Arts

• Menopause the Musical
• The Metropolitan Opera of New York
• Songman Entertainment
• Kaye Bohler Band

Financial Services

• Discovery - The Financial Information Group
• New Covenant Mutual Funds
• MNET Mortgage

Restaurant & Food Services

• Subway
• Guidos Ristorante
• Holy Lamb Organics

Consulting and Business Management

• The Speaker Agency
• Cain Consulting
• HRTrainingCenter.com

Hobbies and Crafts

• Penn State Industries
• Peachtree Woodworking
• Beadoholique

Catalog

• Bailey’s Woodsman Supply
• Big Dee’s Tack & Vet

Municipal & Government Agency

• United States Navy
• New Jersey Ocean County Library
• Florida Department of Agriculture
• City of Tallahassee

Clubs and Non Profit Organizations

• Ferrari Club of America
• New York Sportbike Club

Travel & Tourism

• The World Travel Group
• New York City Vacation Package

Advertising & Direct Marketing Agencies

• e-Data
• V 12 Group
• List Services
• Colophon New Media

A Feed Back Loop (FBL) is a direct data feed that is sent to an email sender when the recipient presses the “Junk” or “Spam” button. The benefit is that the email sender can clean their subscriber data, allowing them to maintain their reputation with Internet Service Providers.

What triggers (flags) cause ISPs to block your email? Sometimes it’s a dirty list containing non-deliverable addresses. Other times it’s the ratio of spam complaints from that domain, which can include false positives.

Here are the grades for ISP’s where legitimate messages were flagged and determined to be false positives: Yahoo! gets an A, Hotmail B, AOL C, and Gmail scores the lowest with a D.

Some techniques to avoid false positives are:

• Don’t use words, terms, or phrases in the subject line or message that trigger spam filters
• Understand domain-specific user interfaces to request address book entry. Here are some examples.
• Manage list hygiene to ensure messages are not sent to unknown domains. (Admail.net’s system catches these and purges from your list member file)

As always–be aware of your list.

It has been a month since we completed the move to the new data center. Performance is outstanding. The electrical service was even tested when a tornado blew through Atlanta with no disruption of service.

So! Excuse us for blowing our own horn but, after 13 years, we are still providing the best email marketing and custom database solutions available.

Our competition continues to scratch their heads, claiming that we can’t provide superior service at significantly less cost, but we are. How do we do it? With low overhead and a greater volume of customers to keep us ahead of the curve.

Admail.net’s new interface includes a number of features that make it easier for all email marketers to use and sure to please power users.

Admail.net announced today they have completely overhauled List Builder’s Interest Group features and interface. Clients now have more tools in hand.

New and upgraded features of List Builder’s Interest Groups include:

* Advanced List Segmentation
* Active Counts
* File Nth-ing
* Merging
* Increased number of Interest Groups
* New easy-to-use Interface
* Inline Editing
* Drag and drop Sorting

“We’ve received lots of positive feedback from our customers, who have found our new features very useful,” said Robert Hicks, Admail.net’s President. “Best of all, it all runs on one page so that all of their Interest Group information is right at hand.” With these new features, customers are now able to put Interest Groups in any order they want; get an active count of list members for each group; add and edit Interest Groups; and segment and merge Interest Groups all on one page with a new simple to use interface.

Many of the new features show up when creating a new Interest Group. An Interest Group can be populated with List Members from their last file upload, List Members not already in any other Interest Groups, List Members from other Interest Groups, or List Members from a segment of another Interest Group. The last option is what allows for advanced segmentation of Interest Groups. This feature enables users to send test mail to a portion of their list to test the effectiveness of a campaign, before sending to everyone else. Each segment is created from a random sampling of an Interest Group and, for further testing, multiple segments of an Interest Group can be created without any overlap of list members.

Admail.net customers may find themselves creating lots of Interest Groups and segments, but that’s not a problem — they now have fifty Interest Groups to work with. They’ll also be able to consolidate their Interest Groups easily with the new Merging feature. This allows users to permanently join together multiple Interest Groups. Users choose a target group and then select groups to merge into it. Afterwards they can delete any of the groups that are no longer needed. All of this is done within the same page and with an intuitive interface.

These new features clearly give Admail.net the upper hand over their competition. Whether a user is just getting started or is a direct marketing veteran, these Interest Group functions far exceed expectations and surpass Admail.net’s competitors tools.

Admail.net is making email marketing easier so senders can focus on their communication with their list members and contacts. Admail.net has been delivering emails for clients since 1995. Their expertise and understanding of the changing needs of this field makes them the technology leader in email marketing and data management.

For more information visit http://www.admail.net/products/listbuilder/ or call 800-479-6233.

Near the end of 2007, we received word that our Internet hosting provider (IBM) was getting out of the hosting business in Atlanta and that our contract had been bought out by Quality Technology Services.

We’ve dealt with provider changes before, so this news wasn’t too disturbing. Shortly thereafter, we learned that we had to move all of our equipment to a new data center. Now, that news was cause for alarm. We greatly value our uptime and service availability–how could we move our equipment and not interrupt our service to our customers? We worked through many different scenarios, but decided to stay with the Quality Tech., because every other option involved a total computational transplant as well.

After that, we were busy orchestrating a careful dance of equipment that would impact our customers as little as possible. With the exception of our file upload service being out of commission for a bit, we were able to pull off the move with no measurable downtime in our service.

The Good News: Our site and services are now more robust and more stable than ever.

The Other Good News: Now that the move is over, we’re back to working on more exciting improvements for admail. In 2008, we’ll be polishing off many features of the site, including Email Builder.  There’s also going to be some extremely boring changes made to our database that will allow for AccuTrak to report your statistics in many different ways.

So stick around as we continue to move on!